Rainbow Loom: History in the Making

Girls, boys, and even their parents have been 'hooked' on the craze that is Rainbow Loom. And yet barely two years have passed since this widely successful product first made a splash in the marketplace.

Where did it all start? In the unlikely place of former Nissan engineer Cheong Choon Ng's garage. His daughters already enjoyed looming with rubber bands and he wanted share the enjoyment with them - but his fingers were too big. One day, Ng, with his engineer's hat on, took to the family garage and invented a device out of pins and a block of wood. This allowed him to create the looms just like his daughters. And what's more, after a few upgrades to the device he was able to design rubber band bracelets even more elaborately than his daughters could by hand.